Will computers make you feel fuzzy?

In the age where technology is taking over more and more facets of our lives it is just common that business world is evolving and benefitting from the same technology advances. In the past few decades this has greatly enhanced the way business is done and the outcomes that are received. Removing the face-to-face aspect has helped everyone to speed up the way things are done and arguably make the process more efficient. This however has made some wonder if it could be detrimental to the aspect of the customer relationship and the longevity of the business relationships.

As Dennis Pombriant has argued in his article http://www.technewsworld.com/story/54575.html it is not the same to simply throw your customer base into a social network and call it a day. This does not replace CRM nor will it flow with everyone in the customer book.

Mechanical turk is an innovative way to distribute labor and work as far as possible even bringing knowledgeable individuals all across the world through the help of the computer and the keyboard, but if someone is not able to deliver exactly what you are looking for you are more likely to get more frustrated with the computer and the letters on the screen then if you would have with a human being.

So while technology is great at speeding up processes and delivering efficiency, can it make you feel warm and fuzzy?

Trust a keyboard????

So how interesting is it to see even large companies utilizing social networking? Is it really easier for everyone to express their thoughts to a computer? Is that the "more efficient way" of getting things done nowadays??? I wonder why individuals on the "lower" branch of a social network are more efficient when the face-to-face component is removed. Could it be because there the trust and respect for the managers was not there to begin with?

I find it very interesting that people are more comfortable voicing their ideas, fears, thoughts and even frustrations to a computer. It even alarms me somewhat to know that some people may not be able to voice anything out anymore. So the question that arises in my mind is: At the end of the day can we honestly trust a keyboard to reassure us, to comfort us, to simply be there for us?

My First Blog Post

Welcome all inquiring minds and eyes,

My name is Bronislava and I am a student at American University blogging for a class. It's my first time doing this so check in often to see how I'm doing.

ps. “On my honor, all posts on this blog are my own”

Bronislava